Ritu’s Meraki Art is a boutique brass artifact brand that specializes in handcrafted, contemporary brassware. Originally a manufacturer, Ritu’s Meraki Art aimed to transition into a direct-to-consumer retail brand by opening a standalone store at Laxmi Industrial Estate and expanding its footprint through digital channels.
As a traditionally offline brand operating within a niche, high-design segment, Ritu’s Meraki Art wanted to increase its reach and accessibility. The challenge was to create a compelling digital presence that mirrored the aesthetic and artisanal value of the physical store. They also needed to establish performance-focused channels to generate leads and drive sales.
Design a dashboard and application interface that highlighted the most critical data points for branch managers and operational staff. Simplify complex e-surveillance data flows into easily digestible insights. Enhance communication clarity through UX writing and visual hierarchy. Support scalability and ease of onboarding by creating an intuitive, minimal-learning-curve platform.
