MOGO, Asian cafe and specialty coffee bar based in Mumbai, offering a refined slow-bar experience and authentic Asian cuisine. With culinary direction from Chef Yen with Michelin-starred restaurant experience, MOGO stands out as a premium destination for food connoisseurs looking for quality, craft, and cultural depth in a casual yet elevated setting.
Despite its unique positioning and culinary excellence, MOGO was relatively new in the market and needed to create awareness among a niche yet high-intent urban audience. The cafe’s challenge was twofold: Establish digital visibility and brand recall in a competitive F&B market. Drive real-world results in the form of inquiries, reservations, and cafe footfall - without diluting the premium positioning.
· Build MOGO’s digital presence and tell its brand story through impactful content. · Increase brand awareness and social following among the right target audience. · Generate quality leads and reservations through performance marketing. · Optimize Google presence for better local discoverability.
